If you are from the business, you know that FMCG means Fast Moving Consumer Goods branch, which is characterized by unusually high level of competitiveness. On the one hand this branch of articles of daily use means many clients and high demand, which means low manufacture costs. But it would be rather too easy, so, o the other hand, this branch is characterized by very high level of competitiveness. There you have, “there is a catch in it”. Because, as you are well aware, every client has a choice of many brands. And again, on the one hand, the company may have secured position on the market for its products, and – on the other hand – many competitors and weak position. Unusually difficult is especially debut of the product on this market. When you decided, that you want to debut, you have to be prepare for additional marketing costs (advertisements, promotions etc.). So, be prepared and invest in market research Poland.
About what
In this branch, this market of fast moving consumer goods, you can find companies which produce groceries, domestic detergents, cosmetics, and other products of daily use. And you know what? More of clients are rather loyal. Again: on the one hand this is good news, if you are on this market. On the other hand this is very bad news for the companies which wants to debut on it. An effective marketing campaign is necessary and it is very important. As a producer you should be prepared for extra expenses. Because as a producer you have to take care of prices, advertisements, products quality, distribution channels.
Details
Many customers does not like any novelty in their shopping basket. They have their favorite brand and very rare think about change of it. So, when you want to release a new product on the market, the most important thing is to conduct accurate and reliable market research in Poland. Results of this research project provide you with data necessary to develop the best strategy for the company. Everything begins from the conception of the research (what do you want to research about, how, on which product, on which target group etc.). You should ask about sale prices, marketing strategy, distribution channels, advertising efficiency, competitiveness on the market, cooperators. That means such research and surveys, as: consumer insights, product concepts and prototypes research, advertising concept testing, segmentation research, advertising campaign tracking.
Quantitative or qualitative?
Within methods you can find two: quantitative and qualitative research. It is rather unusual to conduct research in the market field by the first one. But the second one, which is quantitative research, is relatively expensive and long-lasting. You should to choose wisely respondents according to demographic and economic variables, shopping preferences and other. Within the techniques of the qualitative research you can find: IDI, FGI, Mystery Client. After you picked one or – the best choice – two of them, you may reflect on supplement them by the use of CATI, CAWI or CAPI (quantitative research).